Background and Problem Statement

Currently, while numerous blockchain projects exist, there is a lack of sufficient motivation for users to participate in them.

Many projects are exploring ways to boost engagement, but traditional methods have their limitations.

Moreover, participating users are often evaluated based on a single action, leaving many of their contributions unrecognized.

User activities that support a project can take many forms, such as reposting and commenting on social media, answering surveys, attending physical events or webinars, holding tokens, and contributing to protocol liquidity pools.

However, these diverse actions are rarely fully linked to individual users, causing their multifaceted contributions to go unnoticed.

If all user actions could be tracked and recorded, it would be possible to identify and engage with those who truly contribute through consistent and diverse participation, rather than being misled by loud voices who have only participated once.

This would provide project owners with valuable, actionable feedback—insights so significant they would be willing to pay for them. BACKERZIII was developed to solve these challenges.

Its goal is to identify true project fans and leverage users' lifetime activity histories for more effective marketing.